SAP CX: Know Me Video
The Work
This narrative product video introduces SAP’s AI-powered CX software. Through relatable human moments, we tell the story of how SAP’s CX software knows what customers need—even before they do.
Throughout, we follow multiple characters who share a first name but represent different demographics and needs, using that creative device to humanize the technology and make the promise of AI feel approachable.
The Skills
Building on my previous production experience, this project brought an opportunity to take on a larger role. I led key pre-production materials and planning with an eye on detail. I ensured the wardrobe and props aligned with the project’s minimalist goals, intentionally selecting pieces that added to the story.
On set, I took initiative in organizing the team and setting up the production to move forward smoothly and support the cast and crew, so everyone felt prepared to do their best work
