SAP x Levi’s: Direct to Consumer
The Work
With Levi Strauss transitioning from wholesale to direct-to-consumer, our team created a narrative that showcased the next evolution of the customer experience, seamlessly connecting digital and in-store moments.
Driven by a social-first perspective, the video follows a multi-generational mother-daughter story and their circle of friends as they traverse the consumer paradigm of today’s retail world.
The Skills
I supported script development and editing to ensure Gen-Z voices felt authentic, particularly in the context of social media. I helped shape the story-driven narrative to naturally deliver key messages and spotlight product moments.
While in pre-production, I developed a detailed schedule to manage shoot days, locations, and team needs to keep the project on track. I also coordinated talent—all first-time actors—to answer questions, guide wardrobe choices, and help them prepare.
During production, I stepped in wherever needed, from slating to scene direction. I learned to work efficiently and effectively under budget constraints, so the story was never sacrificed. In post, I collaborated with the director and DP to craft a tight, clean narrative.
